{"id":5014,"date":"2020-12-28T12:32:32","date_gmt":"2020-12-28T15:32:32","guid":{"rendered":"https:\/\/conectamutual.cl\/bienestar\/?p=5014"},"modified":"2022-04-05T18:24:58","modified_gmt":"2022-04-05T22:24:58","slug":"promociones-tambien-pueden-crear-valor-como-una-buena-idea-convierte-una-celebracion-en-regalo-para-el-planeta","status":"publish","type":"post","link":"https:\/\/conectamutual.cl\/bienestar\/jardin-de-las-buenas-ideas\/promociones-tambien-pueden-crear-valor-como-una-buena-idea-convierte-una-celebracion-en-regalo-para-el-planeta\/","title":{"rendered":"Las promociones tambi\u00e9n pueden crear valor: c\u00f3mo una buena idea convierte una celebraci\u00f3n en un regalo para el planeta"},"content":{"rendered":"

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custom_padding=\u00bb||0px|||\u00bb _i=\u00bb0″ _address=\u00bb3.0″][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.29.3″ custom_padding=\u00bb29px||8px|||\u00bb custom_padding_phone=\u00bb50px||||false|false\u00bb fb_built=\u00bb1″ _i=\u00bb4″ _address=\u00bb4″][et_pb_row _builder_version=\u00bb3.29.3″ custom_padding=\u00bb||41px|||\u00bb _i=\u00bb0″ _address=\u00bb4.0″][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.29.3″ _i=\u00bb0″ _address=\u00bb4.0.0″][et_pb_text _builder_version=\u00bb3.29.3″ text_font_size=\u00bb19px\u00bb text_letter_spacing=\u00bb2px\u00bb custom_margin=\u00bb||2px|||\u00bb text_font_size_phone=\u00bb13px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb text_letter_spacing_last_edited=\u00bbon|phone\u00bb text_line_height_phone=\u00bb1.6em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb _i=\u00bb0″ _address=\u00bb4.0.0.0″]<\/p>\n

LA JARDINERA DE BUENAS IDEAS DE HOY<\/p>\n

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Camila Pe\u00f1afiel<\/strong><\/h2>\n

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Subgerente de Marketing<\/strong><\/p>\n

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\u00bfPor qu\u00e9 elegiste plantar las semillas de tu empresa? \u00bfc\u00f3mo surgi\u00f3 la idea?<\/strong><\/h2>\n

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Es usual que en las empresas del rubro de combustible se vendan promociones asociadas a las compras en las estaciones de servicios, como accesorios parrilleros, toallas, inflables de verano, etc. <\/span>Nosotros hace tiempo que busc\u00e1bamos una forma de encontrar nuestro propio terreno, diferenciarnos de la competencia<\/b>. Dentro de las ventajas de ser la licenciataria de Shell, contamos con que nos presentan proyectos internacionales que podemos adaptar. Fue as\u00ed como nos presentaron una alternativa de producto \u00fanico para vender en nuestras estaciones de servicios, <\/span>los Supercars de Shell, autos de juguete que se cargan con agua y sal, y que andan en pistas de carrera hechas de ca\u00f1a de az\u00facar, que son compostables<\/b>. Con este producto cubrimos dos frentes de diferenciaci\u00f3n: por un lado, nos enfocarnos en los ni\u00f1os y por otro, presentamos un producto \u00fanico y amigable con el medio ambiente.<\/span><\/p>\n

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\u00bfQu\u00e9 barreras o dificultades tuviste para encontrar el terreno f\u00e9rtil que hiciera crecer la empresa? <\/strong><\/h2>\n

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Al interior de la empresa somos cautos respecto a la venta de estas promociones, ya que experiencias previas no exitosas han significado grandes costos.<\/span><\/p>\n

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\u00bfCu\u00e1les fueron esos peque\u00f1os brotes que se\u00f1alaron con claridad que estabas haciendo las cosas bien?<\/strong><\/h2>\n

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Ahora estamos en nuestra segunda versi\u00f3n de esta promoci\u00f3n, esta vez, los Supercars de Shell son modelos BMW M. Tuvimos una primera promoci\u00f3n el a\u00f1o pasado, que a pesar de las dif\u00edciles circunstancias en que la lanzamos (octubre 2019), <\/span>logramos una venta exitosa, lo que nos dio confianza para lanzar una segunda etapa<\/b> de esta promoci\u00f3n este a\u00f1o.<\/span><\/p>\n

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\u00bfCu\u00e1l ha sido el logro m\u00e1s significativo que has cosechado hasta ahora?<\/strong><\/h2>\n

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Haber sido capaces de sobreponernos a dos situaciones: uno, al estallido social del a\u00f1o pasado, y este a\u00f1o a la pandemia<\/b>, demostrando que a\u00fan con circunstancias adversas pudimos hacer una buena promoci\u00f3n que adem\u00e1s cuenta con un sentido sustentable.os.\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb3.29.3″ background_color=\u00bb#f7f7f7″ custom_padding=\u00bb9px|0px|0px|||\u00bb _i=\u00bb4″ _address=\u00bb5.4″][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb3.29.3″ background_color=\u00bbrgba(239,67,107,0.8)\u00bb _i=\u00bb0″ _address=\u00bb5.4.0″][et_pb_image src=\u00bbhttps:\/\/conectamutual.cl\/bienestar\/wp-content\/uploads\/2020\/11\/Iconos-Jardin-Ideas-05.png\u00bb _builder_version=\u00bb3.29.3″ background_enable_color=\u00bboff\u00bb width=\u00bb65%\u00bb max_width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb54px|58px|0px|54px|false|false\u00bb _i=\u00bb0″ _address=\u00bb5.4.0.0″][\/et_pb_image][et_pb_text _builder_version=\u00bb3.29.3″ header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb33px\u00bb custom_padding=\u00bb0px|50px|86px|80px|false|false\u00bb custom_padding_phone=\u00bb|||30px|false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb header_2_font_size_phone=\u00bb28px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb _i=\u00bb1″ _address=\u00bb5.4.0.1″]<\/p>\n

\u00bfQu\u00e9 frutos inesperados te han hecho so\u00f1ar con lograr un impacto mucho mayor que el que te imaginaste al principio?<\/strong><\/h2>\n

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Creo que en ninguna de las dos promociones, debido a las circunstancias en que nos encontr\u00e1bamos, ten\u00edamos mucha confianza. Finalmente, <\/span>creemos que el \u00e9xito tiene que ver con un producto que se conecta con nuestros consumidores, entreg\u00e1ndoles algo \u00fanico que no existe en el mercado<\/b> y que adem\u00e1s cuenta con caracter\u00edsticas que se valoran hoy en d\u00eda, ser m\u00e1s conscientes con el medio ambiente.<\/span><\/p>\n

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Aprovechando tu experiencia y aprendizajes, \u00bfqu\u00e9 consejos le dar\u00edas a alguien que hoy est\u00e1 reci\u00e9n partiendo para evitar las malas hierbas que simbolizan nuestros miedos, inseguridades y dudas?<\/strong><\/h2>\n

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A veces en las circunstancias m\u00e1s adversas logramos resultados inesperados, sacamos lo mejor de nosotros mismos y buscamos formas innovadoras de solucionar las cosas. En este caso, logramos cambiar la mirada respecto a estas promociones. <\/span>Hoy, despu\u00e9s de haber logrado buenos resultados en situaciones adversas, creemos m\u00e1s en nosotros y en lo que somos capaces de lograr<\/b>.<\/span><\/p>\n

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