{"id":7026,"date":"2021-11-08T09:55:05","date_gmt":"2021-11-08T12:55:05","guid":{"rendered":"https:\/\/conectamutual.cl\/bienestar\/?p=7026"},"modified":"2021-11-08T09:57:58","modified_gmt":"2021-11-08T12:57:58","slug":"la-clave-del-exito-en-la-era-de-la-economia-de-la-experiencia","status":"publish","type":"post","link":"https:\/\/conectamutual.cl\/bienestar\/empresas-que-cambian\/la-clave-del-exito-en-la-era-de-la-economia-de-la-experiencia\/","title":{"rendered":"La clave del \u00e9xito en la era de la econom\u00eda de la experiencia"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.29.3&#8243; custom_margin=&#8221;||-50px||false|false&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;11px||0px||false|false&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; disabled_on=&#8221;on|on|off&#8221; 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_builder_version=&#8221;3.29.3&#8243; title_font=&#8221;Montserrat|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#c4d600&#8243; title_font_size=&#8221;54px&#8221; title_line_height=&#8221;1.1em&#8221; meta_font=&#8221;Montserrat||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_font_size=&#8221;12px&#8221; title_font_size_phone=&#8221;30px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; meta_font_size_phone=&#8221;10px&#8221; meta_font_size_last_edited=&#8221;on|phone&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0.0&#8243;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.29.3&#8243; background_color=&#8221;#f4f4f4&#8243; custom_padding=&#8221;23px||7px|||&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.29.3&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||38px|0px|false|false&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.29.3&#8243; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_text _builder_version=&#8221;3.29.3&#8243; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;right&#8221; header_2_text_color=&#8221;#707070&#8243; header_2_font_size=&#8221;23px&#8221; custom_margin=&#8221;||-2px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;]<\/p>\n<h2><span>Tecnolog\u00edas para empresas inteligentes<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.29.3&#8243; header_3_font=&#8221;||||||||&#8221; header_3_text_color=&#8221;#666666&#8243; header_3_font_size=&#8221;17px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|||120px|false|false&#8221; _i=&#8221;1&#8243; _address=&#8221;0.0.0.1&#8243;]<\/p>\n<h3 style=\"text-align: right;\">Contenido de expertos en colaboraci\u00f3n con Espacio Mutuo<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; 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_i=&#8221;4&#8243; _address=&#8221;4&#8243;][et_pb_row _builder_version=&#8221;3.29.3&#8243; custom_padding=&#8221;9px||0px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.29.3&#8243; custom_padding=&#8221;|110px||110px|false|false&#8221; custom_padding_phone=&#8221;|10px||10px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0.0&#8243;][et_pb_text _builder_version=&#8221;3.29.3&#8243; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;2.1em&#8221; header_2_text_color=&#8221;#c4d600&#8243; custom_margin=&#8221;-3px|||||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;37px|0px|0px|0px|false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_phone=&#8221;1.9em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0.0.0&#8243; header_6_text_color=&#8221;#727272&#8243; header_6_font_size=&#8221;13px&#8221; header_6_line_height=&#8221;2.2em&#8221;]<\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">Tanto para el cliente como para las empresas, <\/span><b>la experiencia hoy es una prioridad para el consumo<\/b><span style=\"font-weight: 400;\">, probablemente en la actualidad es m\u00e1s evidente, sobre todo despu\u00e9s de lo vivido con la pandemia que ha provocado una aceleraci\u00f3n en la adopci\u00f3n de productos digitales.\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Si bien la tecnolog\u00eda da el acceso, esta no garantiza la mejor experiencia, pues <\/span><b>hace falta ese elemento humano, que har\u00e1 el diferenciador m\u00e1s grande entre empresas y experiencias<\/b><span style=\"font-weight: 400;\">, por ejemplo, en la empat\u00eda, compromiso e inmersi\u00f3n. Un modelo ideal ser\u00eda la mezcla de ambos y ya hay empresas que lo implementan con soluciones de realidad virtual, notas escritas a mano, conversaciones que, si bien se hacen con una herramienta digital, requieren la interacci\u00f3n con un humano.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ofrecer buenas experiencias es tan importante como su dise\u00f1o en s\u00ed; <\/span><b>hay que detectar el problema, buscar la soluci\u00f3n y convertirla en la experiencia que el cliente necesita<\/b><span style=\"font-weight: 400;\">. La econom\u00eda de la experiencia ya exist\u00eda antes de la pandemia, lo que sucedi\u00f3 despu\u00e9s y durante tuvo que ver con potencializar la optimizaci\u00f3n de las experiencias y en otros casos redise\u00f1arlas por completo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estamos en una \u00e9poca del a\u00f1o clave, se aproxima un nuevo super evento de descuento, Cyber Monday, y en pocos meses, llegar\u00e1 Navidad, momento importante en donde las empresas y marcas podr\u00e1n mostrar lo que han aprendido y los diferenciales implementados para ganar la confianza de cliente y usuarios.<\/span><\/p>\n<p><b>\u00bfHacia d\u00f3nde se perfila la econom\u00eda de la experiencia?<\/b> <a href=\"http:\/\/www.sap.com\/\"><span style=\"font-weight: 400;\">SAP<\/span><\/a><span style=\"font-weight: 400;\">, empresa l\u00edder en soluciones para la empresa inteligente, comparte algunas respuestas:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0&#8211;\u00a0<\/span><span style=\"font-weight: 400;\">La experiencia del cliente es una prioridad para los pr\u00f3ximos cinco a\u00f1os.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Los compradores est\u00e1n dispuestos a pagar por una buena experiencia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; La experiencia del cliente podr\u00eda superar al producto y el precio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; M\u00e1s empresas buscar\u00e1n monetizar la experiencia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Una experiencia debe ir m\u00e1s all\u00e1 de la oferta personalizada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 &#8211; El tiempo es una moneda de valor clave, el consumidor valora mucho el tiempo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Hay que estar informados de lo que piensan y sienten los clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las grandes experiencias, las que dejan huella y fidelizan clientes se basan en una investigaci\u00f3n completa y detallada. Luego viene la otra mitad, el dise\u00f1o de la experiencia, la soluci\u00f3n que se obtuvo tras hacer las preguntas correctas, conseguir clientes, segmentar el mercado, identificar el problema, escuchar opiniones, cerrar las brechas y trabajar proactivamente mientras el mundo se mueve de manera tan cambiante y r\u00e1pida, que en ocasiones las experiencias se quedan cortas.\u00a0<\/span><\/p>\n<p><b>\u00bfQu\u00e9 hacer en tiempos en que el cambio es algo importante?<\/b><span style=\"font-weight: 400;\"> Seguir trabajando en ellas, apostar y transformarse para crear las experiencias innovadoras del futuro.<\/span><\/p>\n<h6><b>Acerca de SAP<\/b><\/h6>\n<h6><span style=\"font-weight: 400;\">La estrategia de SAP es ayudar a que cada negocio funcione como una empresa inteligente. Como l\u00edder del mercado en software de aplicaci\u00f3n empresarial, contribuimos a que las organizaciones de todos los tama\u00f1os y en todas las industrias puedan alcanzar su funcionamiento \u00f3ptimo. Nuestras tecnolog\u00edas avanzadas de <\/span><i><span style=\"font-weight: 400;\">machine learning, Internet of Things<\/span><\/i><span style=\"font-weight: 400;\"> (IoT) y anal\u00edticos ayudan a convertir los negocios de los clientes en empresas inteligentes. SAP contribuye a dar a las personas y a las organizaciones profundos conocimientos de negocio y promueve la colaboraci\u00f3n que les permite mantenerse delante de la competencia. Simplificamos la tecnolog\u00eda para las empresas, de modo que puedan consumir nuestro software de la manera en que lo desean, sin interrupciones. Nuestro conjunto de aplicaciones y servicios permite a clientes del sector p\u00fablico y privado de 25 industrias operar en forma rentable, adaptarse continuamente y marcar una diferencia. Con una red global de clientes, socios de negocios, empleados y l\u00edderes de ideas, SAP ayuda al mundo a funcionar mejor y a mejorar las vidas de las personas. Para m\u00e1s informaci\u00f3n, visite <\/span><a href=\"http:\/\/www.sap.com\/\"><span style=\"font-weight: 400;\">www.sap.com<\/span><\/a><span style=\"font-weight: 400;\">, nuestra sala de prensa, <\/span><a href=\"http:\/\/news.sap.com\/latinamerica\"><span style=\"font-weight: 400;\">http:\/\/news.sap.com\/latinamerica<\/span><\/a><span style=\"font-weight: 400;\">, o s\u00edganos en Twitter <\/span><a href=\"http:\/\/www.twitter.com\/SAPNoticiasLAC\"><span style=\"font-weight: 400;\">@SAPNoticiasLAC<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/h6>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.29.3&#8243; text_font_size=&#8221;13px&#8221; text_line_height=&#8221;0.6em&#8221; custom_margin=&#8221;-15px||||false|false&#8221; custom_padding=&#8221;34px|||||&#8221; text_font_size_phone=&#8221;11px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; _i=&#8221;1&#8243; _address=&#8221;4.0.0.1&#8243;]<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-608 alignnone size-full\" src=\"https:\/\/conectamutual.cl\/bienestar\/wp-content\/uploads\/2019\/10\/Imagen-equipo.png\" alt=\"\" width=\"91\" height=\"88\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Por Equipo Espacio Mutuo<\/strong><\/p>\n<p style=\"text-align: center;\"><em>Mutual de Seguridad<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.29.3&#8243; 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