{"id":8070,"date":"2022-05-02T10:17:12","date_gmt":"2022-05-02T14:17:12","guid":{"rendered":"https:\/\/conectamutual.cl\/bienestar\/?p=8070"},"modified":"2022-05-02T10:19:47","modified_gmt":"2022-05-02T14:19:47","slug":"oracle-lanza-tienda-concepto-experiencia-punta-a-punta-que-acerca-la-innovacion-al-retail","status":"publish","type":"post","link":"https:\/\/conectamutual.cl\/bienestar\/empresas-que-cambian\/oracle-lanza-tienda-concepto-experiencia-punta-a-punta-que-acerca-la-innovacion-al-retail\/","title":{"rendered":"Oracle lanza Tienda Concepto: experiencia punta a punta que acerca la innovaci\u00f3n al Retail"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.29.3&#8243; custom_margin=&#8221;||-50px||false|false&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;11px||0px||false|false&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; 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_builder_version=&#8221;3.29.3&#8243; title_font=&#8221;Montserrat|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#c4d600&#8243; title_font_size=&#8221;54px&#8221; title_line_height=&#8221;1.1em&#8221; meta_font=&#8221;Montserrat||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_font_size=&#8221;12px&#8221; title_font_size_phone=&#8221;30px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; meta_font_size_phone=&#8221;10px&#8221; meta_font_size_last_edited=&#8221;on|phone&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0.0&#8243;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.29.3&#8243; background_color=&#8221;#f4f4f4&#8243; custom_padding=&#8221;23px||7px|||&#8221; fb_built=&#8221;1&#8243; _i=&#8221;3&#8243; _address=&#8221;3&#8243;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.29.3&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||33px|0px|false|false&#8221; _i=&#8221;0&#8243; _address=&#8221;3.0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.29.3&#8243; _i=&#8221;0&#8243; _address=&#8221;3.0.0&#8243;][et_pb_text _builder_version=&#8221;3.29.3&#8243; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;right&#8221; header_2_text_color=&#8221;#707070&#8243; header_2_font_size=&#8221;23px&#8221; custom_margin=&#8221;5px||-2px|30px|false|false&#8221; custom_margin_phone=&#8221;0px|||10px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; _i=&#8221;0&#8243; _address=&#8221;3.0.0.0&#8243;]<\/p>\n<h2><span>Transformando el mundo para empoderar a las personas<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.29.3&#8243; header_3_font=&#8221;||||||||&#8221; header_3_text_color=&#8221;#666666&#8243; header_3_font_size=&#8221;17px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;20px||-30px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|||120px|false|false&#8221; _i=&#8221;1&#8243; _address=&#8221;3.0.0.1&#8243;]<\/p>\n<h3 style=\"text-align: right;\">Contenido de expertos en colaboraci\u00f3n con Espacio Mutuo<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.29.3&#8243; _i=&#8221;1&#8243; _address=&#8221;3.0.1&#8243;][et_pb_image src=&#8221;https:\/\/conectamutual.cl\/bienestar\/wp-content\/uploads\/2021\/09\/Oracle_logo.svg_.png&#8221; _builder_version=&#8221;3.29.3&#8243; width=&#8221;54%&#8221; width_phone=&#8221;70%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221; _i=&#8221;0&#8243; _address=&#8221;3.0.1.0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.29.3&#8243; fb_built=&#8221;1&#8243; _i=&#8221;4&#8243; _address=&#8221;4&#8243;][et_pb_fullwidth_image src=&#8221;https:\/\/conectamutual.cl\/bienestar\/wp-content\/uploads\/2022\/05\/Oracle.jpg&#8221; _builder_version=&#8221;3.29.3&#8243; _i=&#8221;0&#8243; _address=&#8221;4.0&#8243;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.29.3&#8243; custom_padding=&#8221;11px||8px|||&#8221; fb_built=&#8221;1&#8243; _i=&#8221;5&#8243; _address=&#8221;5&#8243;][et_pb_row _builder_version=&#8221;3.29.3&#8243; custom_padding=&#8221;9px||0px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.29.3&#8243; custom_padding=&#8221;|110px||110px|false|false&#8221; custom_padding_phone=&#8221;|10px||10px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _i=&#8221;0&#8243; _address=&#8221;5.0.0&#8243;][et_pb_text _builder_version=&#8221;3.29.3&#8243; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;2.1em&#8221; ul_line_height=&#8221;2.2em&#8221; header_2_text_color=&#8221;#c4d600&#8243; custom_margin=&#8221;-3px|||||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;37px|0px|0px|0px|false|false&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_phone=&#8221;1.9em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; _i=&#8221;0&#8243; _address=&#8221;5.0.0.0&#8243;]<\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">A medida que el nivel de exigencia de los consumidores contin\u00faa creciendo, los retailers necesitan adaptar sus negocios mucho m\u00e1s r\u00e1pidamente para poder responder a esas expectativas y generar lealtad. Este nivel de transformaci\u00f3n s\u00f3lo puede alcanzarse con la adopci\u00f3n \u00e1gil de nuevas tecnolog\u00edas.\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Hasta hoy no exist\u00eda en el mercado una experiencia realmente integrada y simple que permita a los retailers aprovechar de manera pr\u00e1ctica la innovaci\u00f3n disponible para ofrecer a sus clientes un verdadero viaje omnicanal, combinando lo mejor del mundo f\u00edsico y el mundo digital y adapt\u00e1ndose a las necesidades particulares de cada negocio. As\u00ed nace la <\/span><b>Tienda Concepto Oracle<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con esta propuesta Oracle busca presentar buenas pr\u00e1cticas de mercado, en un viaje conectado de extremo a extremo, aplicable a la realidad del retail. La tienda se cre\u00f3 para demostrar todo el potencial de las soluciones Oracle y las de su ecosistema trabajando juntas, y principalmente la velocidad con que todo eso se puede integrar a fin de disminuir la fricci\u00f3n con el consumidor y generar m\u00e1s y nuevas oportunidades de negocios.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cTienda Concepto de Oracle es una experiencia \u00fanica que combina presente y futuro, y naci\u00f3 de escuchar a nuestros clientes del Retail y entender el desaf\u00edo con el que se encontraban para materializar tendencias, enfrentar las dificultades de la industria y conectar de una forma simple y \u00e1gil cada uno de los puntos de contacto con sus clientes en una jornada sin interrupciones\u201d<\/span><\/i><span style=\"font-weight: 400;\">, explica Ra\u00fal de Souza Neto, Vicepresidente de Ventas de Retail para Oracle Am\u00e9rica Latina.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tienda Concepto combina las mejores soluciones cloud de Oracle y su ecosistema para potenciar a todos los puntos de contacto de la operaci\u00f3n, integrando cuatro aspectos clave: <\/span><b>phygital, omnicanalidad, fluidez en la ejecuci\u00f3n del negocio y un ecosistema de socios estrat\u00e9gicos<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las funcionalidades actualmente implementadas (y que ser\u00e1n cada vez m\u00e1s) incluyen una aplicaci\u00f3n m\u00f3vil, soluciones de e-commerce, conexi\u00f3n con tiendas f\u00edsicas, realidad virtual, dispositivos inteligentes, checkout en tienda sin pasar por caja, gamificaci\u00f3n y soluciones para recompensar y retener clientes fieles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, cada retailer puede seleccionar las soluciones que necesita y que aplican a la demanda de sus clientes. Se trata de una propuesta modular y personalizable: escalable, aplicable y en constante evoluci\u00f3n. Todo esto respaldado por los m\u00e1s altos niveles de seguridad que caracterizan a Oracle.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cLos consumidores buscan ser reconocidos en todos los canales de contacto y vivir una experiencia de compra agradable y pr\u00e1ctica, en cualquier lugar y cualquier momento. Para eso integramos en una \u00fanica propuesta casi todas nuestras soluciones, habilitando espacios de experimentaci\u00f3n y trayendo al presente la innovaci\u00f3n en la industria\u201d, <\/span><\/i><span style=\"font-weight: 400;\">comenta Augusto Fabozzi, Vicepresidente Senior de Ventas de Aplicaciones para Am\u00e9rica Latina<\/span><i><span style=\"font-weight: 400;\">. \u201cQueremos que esta experiencia inaugure un espacio para seguir co-creando de manera integrada con el ecosistema de cara al futuro, transform\u00e1ndonos en socios estrat\u00e9gicos para nuestros clientes haciendo lo que mejor sabemos hacer para maximizar el presente y proyectar el futuro juntos\u201d<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oracle posee el portfolio de aplicaciones de nube m\u00e1s completo, incluyendo soluciones espec\u00edficas para la industria de Retail, y ahora fortalece a\u00fan m\u00e1s su oferta potenci\u00e1ndose gracias al apoyo de su ecosistema extendido de partners en Am\u00e9rica Latina. Tienda Concepto demuestra todo el potencial de las soluciones Oracle y de su ecosistema trabajando juntas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tienda Concepto est\u00e1 abierta y es customizable<\/span> <span style=\"font-weight: 400;\">para demostraciones en vivo a retailers de todo los sectores y tama\u00f1os, y re\u00fane a muchas empresas y startups innovadoras y con diversas capacidades a fin de hacer posible la experiencia m\u00e1s simple y completa. Algunas de ellas son Laurenti, Seal, VRGlass, Lighthouse, Beexpert, Zapt Tech, Fullface, Hand Talk, Retail Consult e Infobip.<\/span><\/p>\n<p><b>Sala de prensa<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Consulte las \u00faltimas noticias en nuestra <\/span><a href=\"https:\/\/urldefense.com\/v3\/__https:\/www.oracle.com\/lad\/news\/__;!!N96JrnIq8IfO5w!3_1WXorxPJwf7v1Qs7Mh8y0JGFqH_D3QzwK111hWSgz_dvnZmPA7DTJVI_NVCg9WBNjA$\"><span style=\"font-weight: 400;\">sala de prensa<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Sobre a Oracle<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Oracle ofrece suites integradas de aplicaciones adem\u00e1s de una infraestructura aut\u00f3noma y segura en Oracle Cloud. Para obtener m\u00e1s informaci\u00f3n sobre Oracle (NYSE: ORCL), vis\u00edtenos en <\/span><a href=\"https:\/\/urldefense.com\/v3\/__https:\/www.oracle.com\/lad\/index.html__;!!N96JrnIq8IfO5w!3_1WXorxPJwf7v1Qs7Mh8y0JGFqH_D3QzwK111hWSgz_dvnZmPA7DTJVI_NVCp0W7Xat$\"><span style=\"font-weight: 400;\">www.oracle.com.<\/span><\/a><\/p>\n<p><b>Marcas Registradas<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Oracle, Java y MySQL son marcas comerciales registradas de Oracle Corporation.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.29.3&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; collapsed=&#8221;off&#8221; _i=&#8221;1&#8243; _address=&#8221;5.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.29.3&#8243; transform_scale_linked=&#8221;off&#8221; transform_translate=&#8221;-4px|10px&#8221; transform_translate_linked=&#8221;off&#8221; custom_padding=&#8221;5px|0px|5px|0px|false|true&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;500ms&#8221; border_radii=&#8221;off||||&#8221; border_color_all=&#8221;#cde002&#8243; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#e09900&#8243; border_style_top=&#8221;dotted&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e09900&#8243; border_style_bottom=&#8221;dotted&#8221; _i=&#8221;0&#8243; _address=&#8221;5.1.0&#8243;][et_pb_code admin_label=&#8221;Rating Art\u00edculo&#8221; _builder_version=&#8221;3.29.3&#8243; transform_scale=&#8221;110%|110%&#8221; transform_translate=&#8221;424px|5px&#8221; transform_translate_linked=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; saved_tabs=&#8221;all&#8221; _i=&#8221;0&#8243; _address=&#8221;5.1.0.0&#8243;]<a class=\"typeform-share button\" style=\"display: inline-block; text-decoration: none; background-color: #cde002; color: white; cursor: pointer; font-family: Helvetica,Arial,sans-serif; font-size: 20px; line-height: 50px; text-align: center; margin: 0; height: 50px; padding: 0px 33px; border-radius: 12px; max-width: 100%; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; font-weight: bold; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale;\" href=\"https:\/\/singularmktg.typeform.com\/to\/COMq1XCs#art=615\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"drawer_right\" data-hide-headers=\"true\" data-hide-footer=\"true\" data-submit-close-delay=\"2\">Eval\u00faa este art\u00edculo <\/a> <script> (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id=\"typef_orm_share\", b=\"https:\/\/embed.typeform.com\/\"; if(!gi.call(d,id)){ js=ce.call(d,\"script\"); js.id=id; js.src=b+\"embed.js\"; q=gt.call(d,\"script\")[0]; q.parentNode.insertBefore(js,q) } })() <\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.29.3&#8243; custom_padding=&#8221;63px|||||&#8221; _i=&#8221;2&#8243; _address=&#8221;5.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.29.3&#8243; custom_padding_phone=&#8221;40px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _i=&#8221;0&#8243; _address=&#8221;5.2.0&#8243;][et_pb_posts_carousel_agsdcm category_id=&#8221;26&#8243; max_title_characters=&#8221;150&#8243; heading_style=&#8221;custom&#8221; heading_primary=&#8221;\u00daltimos Art\u00edculos&#8221; heading_sub=&#8221;Empresas que Cambian&#8221; posts_filter_any=&#8221;on&#8221; _builder_version=&#8221;3.29.3&#8243; header_font=&#8221;Montserrat||||||||&#8221; header_text_color=&#8221;#757575&#8243; header_font_size=&#8221;19px&#8221; subheader_text_color=&#8221;#828282&#8243; title_font=&#8221;Montserrat|700|||||||&#8221; title_text_color=&#8221;#acc601&#8243; border_color_all=&#8221;#cde002&#8243; _i=&#8221;0&#8243; _address=&#8221;5.2.0.0&#8243;][\/et_pb_posts_carousel_agsdcm][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transformando el mundo para empoderar a las personasContenido de expertos en colaboraci\u00f3n con Espacio Mutuo A medida que el nivel de exigencia de los consumidores contin\u00faa creciendo, los retailers necesitan adaptar sus negocios mucho m\u00e1s r\u00e1pidamente para poder responder a esas expectativas y generar lealtad. Este nivel de transformaci\u00f3n s\u00f3lo puede alcanzarse con la adopci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-8070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-que-cambian","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/conectamutual.cl\/bienestar\/wp-json\/wp\/v2\/posts\/8070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conectamutual.cl\/bienestar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conectamutual.cl\/bienestar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conectamutual.cl\/bienestar\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/conectamutual.cl\/bienestar\/wp-json\/wp\/v2\/comments?post=8070"}],"version-history":[{"count":4,"href":"https:\/\/conectamutual.cl\/bienestar\/wp-json\/wp\/v2\/posts\/8070\/revisions"}],"predecessor-version":[{"id":8076,"href":"https:\/\/conectamutual.cl\/bienestar\/wp-json\/wp\/v2\/posts\/8070\/revisions\/8076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conectamutual.cl\/bienestar\/wp-json\/wp\/v2\/media\/8073"}],"wp:attachment":[{"href":"https:\/\/conectamutual.cl\/bienestar\/wp-json\/wp\/v2\/media?parent=8070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conectamutual.cl\/bienestar\/wp-json\/wp\/v2\/categories?post=8070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conectamutual.cl\/bienestar\/wp-json\/wp\/v2\/tags?post=8070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}