{"id":8151,"date":"2022-05-16T13:19:33","date_gmt":"2022-05-16T17:19:33","guid":{"rendered":"https:\/\/conectamutual.cl\/bienestar\/?p=8151"},"modified":"2024-04-13T15:45:13","modified_gmt":"2024-04-13T19:45:13","slug":"el-nuevo-turista-mas-digital-mas-previsor-y-menos-arriesgado-tras-la-pandemia","status":"publish","type":"post","link":"https:\/\/conectamutual.cl\/bienestar\/nuevas-miradas\/el-nuevo-turista-mas-digital-mas-previsor-y-menos-arriesgado-tras-la-pandemia\/","title":{"rendered":"El nuevo turista: m\u00e1s digital, m\u00e1s previsor y menos arriesgado tras la pandemia"},"content":{"rendered":"

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Creando conexi\u00f3n<\/h2>\n

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Contenido de expertos en colaboraci\u00f3n con Espacio Mutuo<\/h3>\n

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El mercado de los tours, las atracciones y las actividades tur\u00edsticas (TAA) est\u00e1 evolucionando r\u00e1pidamente con el objetivo de crear experiencias \u00fanicas y completas para unos consumidores cada vez m\u00e1s digitales. La pandemia por COVID-19 provoc\u00f3 una revoluci\u00f3n digital en el sector, aunque algunos de sus actores de relevancia como hoteles y aerol\u00edneas ya hab\u00edan emprendido su camino hacia una mayor digitalizaci\u00f3n.\u00a0\u00a0<\/span><\/p>\n<\/blockquote>\n

Seg\u00fan el<\/span> estudio<\/span> \u201cAre You Experienced?\u201d<\/span><\/i> de NTT DATA, en colaboraci\u00f3n con <\/span>Globick<\/span><\/a>, esta aceleraci\u00f3n se debe, principalmente, a un cambio en el comportamiento del consumidor. Los dispositivos m\u00f3viles se han convertido en el dispositivo m\u00e1s utilizado, a veces el \u00fanico, para interactuar con las empresas tur\u00edsticas. La pandemia ha influido tambi\u00e9n de forma notable en este cambio de comportamiento. Debido a las restricciones de aforo, los consumidores han cambiado su estrategia de reserva, pasando de hacerlo todo en el \u00faltimo segundo a planificarlo con mayor margen de tiempo.\u00a0<\/span><\/p>\n

Seg\u00fan NTT DATA, el porcentaje de consumidores que deja su decisi\u00f3n para el \u00faltimo momento ha bajado de un 38% en 2019 a un 14% en 2021. De hecho, el 46% compra sus tickets con una semana o m\u00e1s de antelaci\u00f3n, todo esto seg\u00fan datos de Arrival. Como consecuencia de esto, el uso de los canales digitales para estas reservas se ha disparado, con el 47% de los consumidores obteniendo sus boletos de forma online, ya sea a trav\u00e9s del ordenador o del smartphone, comparado con el 28% en 2019.<\/span><\/p>\n

Las empresas de viajes que quieran aprovechar estos cambios en el comportamiento de los consumidores deben facilitar la b\u00fasqueda, la reserva y la confirmaci\u00f3n en tiempo real de los productos en el destino. \u00bfY t\u00fa, qu\u00e9 tan viajero o turista digital eres?<\/span><\/p>\n

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