{"id":8673,"date":"2022-08-15T15:11:39","date_gmt":"2022-08-15T19:11:39","guid":{"rendered":"https:\/\/conectamutual.cl\/bienestar\/?p=8673"},"modified":"2022-08-15T15:27:46","modified_gmt":"2022-08-15T19:27:46","slug":"ir-adelante-con-la-innovacion-es-responsabilidad-de-todos","status":"publish","type":"post","link":"https:\/\/conectamutual.cl\/bienestar\/empresas-que-cambian\/ir-adelante-con-la-innovacion-es-responsabilidad-de-todos\/","title":{"rendered":"Ir adelante con la innovaci\u00f3n es responsabilidad de todos"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.29.3&#8243; custom_margin=&#8221;||-50px||false|false&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;11px||0px||false|false&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;3.29.3&#8243; 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title_line_height=&#8221;1.1em&#8221; meta_font=&#8221;Montserrat||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_font_size=&#8221;12px&#8221; title_font_size_phone=&#8221;30px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; meta_font_size_phone=&#8221;10px&#8221; meta_font_size_last_edited=&#8221;on|phone&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0.0&#8243;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.29.3&#8243; background_color=&#8221;#f4f4f4&#8243; custom_padding=&#8221;23px||7px|||&#8221; fb_built=&#8221;1&#8243; _i=&#8221;3&#8243; _address=&#8221;3&#8243;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.29.3&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||33px|0px|false|false&#8221; _i=&#8221;0&#8243; _address=&#8221;3.0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.29.3&#8243; _i=&#8221;0&#8243; _address=&#8221;3.0.0&#8243;][et_pb_text _builder_version=&#8221;3.29.3&#8243; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;right&#8221; header_2_text_color=&#8221;#707070&#8243; header_2_font_size=&#8221;23px&#8221; custom_margin=&#8221;5px||-2px|30px|false|false&#8221; custom_margin_phone=&#8221;0px|||10px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; _i=&#8221;0&#8243; _address=&#8221;3.0.0.0&#8243;]<\/p>\n<h2><span>Transformando el mundo para empoderar a las personas<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.29.3&#8243; header_3_font=&#8221;||||||||&#8221; header_3_text_color=&#8221;#666666&#8243; header_3_font_size=&#8221;17px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;20px||-30px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|||120px|false|false&#8221; _i=&#8221;1&#8243; _address=&#8221;3.0.0.1&#8243;]<\/p>\n<h3 style=\"text-align: right;\">Contenido de expertos en colaboraci\u00f3n con Espacio Mutuo<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; 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_i=&#8221;0&#8243; _address=&#8221;4.0&#8243;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.29.3&#8243; custom_padding=&#8221;11px||8px|||&#8221; fb_built=&#8221;1&#8243; _i=&#8221;5&#8243; _address=&#8221;5&#8243;][et_pb_row _builder_version=&#8221;3.29.3&#8243; custom_padding=&#8221;9px||0px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.29.3&#8243; custom_padding=&#8221;|110px||110px|false|false&#8221; custom_padding_phone=&#8221;|10px||10px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _i=&#8221;0&#8243; _address=&#8221;5.0.0&#8243;][et_pb_text _builder_version=&#8221;3.29.3&#8243; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;2.1em&#8221; ul_line_height=&#8221;2.2em&#8221; header_2_text_color=&#8221;#c4d600&#8243; custom_margin=&#8221;-3px|||||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;37px|0px|0px|0px|false|false&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_phone=&#8221;1.9em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; _i=&#8221;0&#8243; _address=&#8221;5.0.0.0&#8243;]<\/p>\n<p><em><b>Adri\u00e1n Dur\u00e1n, vicepresidente senior de Aplicaciones e Industrias para Oracle Am\u00e9rica Latina<\/b><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Mucho se ha escrito y comentado sobre la responsabilidad social en la era de la digitalizaci\u00f3n, en general desde el punto de vista de la responsabilidad de las empresas en relaci\u00f3n al impacto que la implementaci\u00f3n de tecnolog\u00eda puede traer a nuestras comunidades. Pero reflexionando sobre los procesos de transformaci\u00f3n que estamos viviendo, su efecto real y tangible en nuestra calidad de vida, llegu\u00e9 a la conclusi\u00f3n de que existe otro tipo de responsabilidad, quiz\u00e1s, incluso, muchas veces m\u00e1s importante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tengo el privilegio de haber vivido m\u00e1s de la mitad de mi vida en una de las empresas que lideran este camino de la digitalizaci\u00f3n, ayudando a las organizaciones a entenderlo y recorrerlo con \u00e9xito; pero tambi\u00e9n soy consumidor y usuario que se beneficia de esta transformaci\u00f3n digital. Como t\u00fa y muchas personas m\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cada uno de nosotros tiene un rol activo y una gran responsabilidad en los recorridos digitales que desarrollan las organizaciones, tanto en el sector privado como el p\u00fablico, b\u00e1sicamente porque somos su principal destinatario o beneficiario. El canal es importante, muy importante, pero tambi\u00e9n lo que hacemos nosotros de manera diferente para poder resolver un problema. \u00bfC\u00f3mo puedo transformar mi experiencia en una mucho mejor para los clientes que vienen despu\u00e9s de m\u00ed? Creo que antes que la queja o el reclamo, funcionar\u00eda mucho mejor nuestra colaboraci\u00f3n, nuestra donaci\u00f3n, nuestro consejo, nuestra recomendaci\u00f3n como consumidores para mejorar esa experiencia. Es lo que yo veo como un gran sentido de responsabilidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las empresas no pueden adivinar nuestros problemas con sus servicios o productos, y muchas veces tampoco cu\u00e1l ser\u00e1 nuestra percepci\u00f3n del valor recibido. Debemos, entonces, ser part\u00edcipes del proceso como consumidores, de la misma forma que lo somos como ciudadanos, y asumir la tarea de ser parte de esa transformaci\u00f3n. Una transformaci\u00f3n que sea funcional y que, en \u00faltima instancia, termine revolucionando la forma en que vivimos. Un proceso que realmente impacte en nuestra vida diaria, en lo cotidiano, en el d\u00eda a d\u00eda.<\/span><\/p>\n<p><span style=\"font-size: 17px; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit;\">Los aspectos mejorables de mi experiencia pueden traducirse en una mejor vivencia para la persona que viene despu\u00e9s,\u00a0siempre y cuando yo haga algo para cambiar esa situaci\u00f3n. Es cierto que es necesario que los canales de comunicaci\u00f3n est\u00e9n habilitados y se nos d\u00e9 el espacio, pero la clave est\u00e1 en nosotros: en liderar el cambio y comunicarlo, en dar feedback sobre lo que vivimos para que juntos podamos construir experiencias mejoradas por cada interacci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQueremos ser miembros activos y responsables o, por el contrario, simples usuarios que disfrutamos de los beneficios?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ponernos en el centro de la escena como consumidores, sum\u00e1ndonos como parte activa de la construcci\u00f3n de la experiencia del usuario (y no reclamando que otros lo hagan por nosotros), es una vuelta al concepto de responsabilidad como seres sociales que somos. Porque si bien la tecnolog\u00eda habilita las transformaciones, la innovaci\u00f3n al final de cuentas est\u00e1 en nuestras manos.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.29.3&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; collapsed=&#8221;off&#8221; _i=&#8221;1&#8243; _address=&#8221;5.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.29.3&#8243; transform_scale_linked=&#8221;off&#8221; transform_translate=&#8221;-4px|10px&#8221; transform_translate_linked=&#8221;off&#8221; custom_padding=&#8221;5px|0px|5px|0px|false|true&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;500ms&#8221; border_radii=&#8221;off||||&#8221; border_color_all=&#8221;#cde002&#8243; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#e09900&#8243; border_style_top=&#8221;dotted&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e09900&#8243; border_style_bottom=&#8221;dotted&#8221; 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